Marketing Plan for Indie Games

Gamasutra has a new article outlining a basic plan for marketing indie games. The plan is short and simple in presentation and uses Poly Count Productions‘ new indie game, Edoiki, to walk the reader through all the steps involved.

The author, Juuso Hietalahti (Poly Count Productions, GameProducer.net) makes a great point in his first step:

1. Goals – Make Sure You Know Where You Are Heading

I would bet that this one step is both the most important and most forgotten step of most marketing and project plans. I know when I plan my game projects, I forget this step. If you don’t know where you want to go, how are you going to get there?

By solidifying the goals of your project, the rest should be much easier to plan and execute. Not only will this help your marketing plan, but also your final product.